About
Hi, I'm Alan
I am passionate about supporting people with a wide range of health concerns, in particular for complex needs. I run face-to-face services in Cambridge and Norwich, home visit services for eligible persons in the surrounding areas and video consultation services for anybody in the UK. With extensive training in acupuncture and Chinese Medicine, I have a broad scope of practice.
I run a multi-modal healthcare service using acupuncture, facial acupuncture, herbal medicine and tuina manual therapy to cater for a broad range of healthcare needs. My training in these disciplines is extensive, consisting of six years of study, and since starting my practice in 2016 I have undertaken continuous professional development over a number of areas of health issues to build a wide scope of clinical practice.
You can read about my training and what I do below.
Alan Longcroft (he/him)
Professional herbalist, acupuncturist and tuina manual therapist
BSc. (Hons) Lic. Ac Lic. Tui Na MSc. PGDip. MBAcC MRCHM
for a healthier world
Member of the British Acupuncture Council
Registration number 960193
Verify registration at www.acupuncture.org.uk.
Member of the Register of Chinese Herbal Medicine
Registration number 2860
Verify registration at www.rchm.co.uk.
Trained at accredited institutions
Verify CICM acreditation at www.baab.org.uk.
Verify NCA accreditation at www.ehtpa.org.
Clinical Practice
I have been in practice as a practitioner of Chinese Medicine since 2016, specialising initially in Acupuncture with Cupping and Guasha, with further qualifications in Tuina Manual Therapy and Chinese Herbal Medicine. With this extensive training, I have a broad scope of practice to support a range of healthcare needs.
Acupuncture Traditional Chinese Medicine, Five Element and Classical traditions of Chinese Medicine, as well as Cupping and Guasha, and Dry Needling and Medical Acupuncture
Tuina Manual Therapy Traditional Chinese Medicine Yin-Style Anmo, Yang-Style Anmo and Tuina Traditions
Chinese Herbal Medicine Neijing and Jingfang classical traditions, the Bu Tu Pai and Wen Bing post-classical traditions, and the Traditional Chinese Medicine and Five Element contemporary traditions of Chinese Medicine
Over the course of 9 years in practice, I have operated in a range of settings:
2016 Charitable Acupuncture cancer support service, Ilford, Essex, at North East London Cancer and Holistic Help Centre (Sue's House)
2016 - 2018 Community Acupuncture service, Sawston and Haslingfield, Cambridgeshire, member of Association and Multibed Acupuncture Clinics (ACMAC)
2017 - 2020 Community Acupuncture service focusing on cancer support, Norwich, Norfolk, member of Association and Multibed Acupuncture Clinics (ACMAC)
2018 - Present Private practice, Norwich, Norfolk
2021 - Present Online Herbal Medicine service
Present Private practice, Cambridge, Cambridgeshire
I have recently relocated to Cambridge, moving in with my long-term partner. In March 2026, I opened at the Beechwood Practice for Complementary Health. I look forward to building my practice here and I am delighted to have the privilege of practising in this extraordinary setting.
Training
My training in Acupuncture, Tuina and Herbal Medicine has consisted of 6 years of study, as well as additional study in Clinical Research:
2013 - 2016 BSc. (Hons) Acupuncture, Kingston University; Lic. Ac (level 6) College of Integrated Chinese Medicine
2017 - 2018 Lic. Tui Na (level 5) City College of Acupuncture
2019 - 2021 PGDip. Chinese Herbal Medicine (level 7) Northern College of Acupuncture
2021 - 2024 MSc. Clinical Research (level 7) University of East Anglia
I was one of the youngest UK acupuncturists to qualify in acupuncture at 22 years old. I have now been in practice 9 years, and went on to become the youngest Chair of the British Acupuncture Council at 30 years old.
Clinical Research
I hold an MSc. in Clinical Research. My research methods of interest include systematic review, qualitative, quantitative and implementation science methods. As well as ethical practice, my areas of research interest include:
Systematic Review Effectiveness and safety of Acupuncture, Herbal Medicine and Tuina
Qualitative Patient and practitioner experiences of acupuncture in hospital settings
Quantitative Effectiveness of acupuncture in hospital settings
Implementation Science Use of acupuncture in national healthcare delivery and hospital settings
My MSc. Clinical Research dissertation focused on acupuncture for pain relief in Emergency Department settings, using a Systematic Review method.
Non-Clinical Roles
In addition to my clinical practice, I have supported both the British Acupuncture Council (BAcC) and the Register of Chinese Herbal Medicine (RCHM) in a range of non-clinical roles:
2018 - 2020 BAcC Regional Support Group Co-ordinator
2020 - 2026 BAcC Practitioner Director (Governing Board, Non-Executive)
2021 - 2023 RCHM Conference Organiser
2021 - 2024 BAcC Professional Standards and Regulatory Committee Chair
2024 - 2025 BAcC Chair
Further, I have interests in providing future support to charitable organisations, Healthcare Ethics Committees and Research Ethics Committees