I run a multi-modal healthcare service using acupuncture, facial acupuncture, herbal medicine and tuina manual therapy to cater for a broad range of healthcare needs. My training in these disciplines is extensive, consisting of six years of study, and since starting my practice in 2016 I have undertaken continuous professional development over a number of areas of health issues to build a wide scope of clinical practice.

I operate flexible services, both face-to-face in my central Norwich location and via video calls wherever you are, anywhere in the UK. Your care may involve any of the modalities I offer, depending on your preferences, or a combination of these. We’ll start with a comprehensive consultation and put together a treatment plan according to your individual needs. I value person-centred and person-lead care so you’ll always be involved in how your care is planned.

In addition to my clinical practice, I support the British Acupuncture Council in a range of non-clinical roles, currently as Chair and Practitioner Director, previously Chair of the Professional Standards and Regulatory Committee, and sitting on various committees for the organisation. I’ve also undertaken further study in the field of clinical research; my areas of research interest include the use of acupuncture in in-patient settings, effectiveness of herbal medicine, ethical practice, and the patient experience of acupuncture from a qualitative perspective.

My availability is set in this online diary, so you can use the website to schedule appointments to fit your needs, and if you ever need time to discuss your care in between regular appointments feel free to book yourself in for a routine video consultation at no additional charge. The online booking system is easy to use and it’s a real doddle to rearrange.

Alan =)

Alan Longcroft (he/him) BSc. (Hons) Lic. Ac Lic. Tui Na MSc. PGDip CHM MBAcC MRCHM